280blue Rebrands to Outside Labs

April 12, 2022 | Posted by: Kim Kapustka

Based on input from employees, advisors, past and current clients and industry luminaries, we have decided to rebrand 280blue to Outside Labs to more accurately reflect our agency’s vision – providing an “outside” perspective to B2B technology founders, CEOs, marketers and the venture capital community in order to design, execute and deliver strategic programs aligned with business goals.

These changes come on the heels of accelerated growth, strategic leadership hires and new service offerings aligned with evolving client needs. The rebrand includes a new visual identity and website that reflects the vision, our passion, experience and creativity and love for being outside.

I founded 280blue in 2015 with a group of senior Silicon Valley marketing leaders, and we quickly grew the agency working with companies including CloudGenix, Sysdig, and Blue Data. While our reputation for successfully helping our clients drive business growth and establish market leadership grew, clients continued to ask for strategic communications services – public relations, analyst relations and social media. As a team, we have helped more than 50 companies, including 10 that were acquired or filed for IPO.

Over the past several years, we have invested heavily in hiring leaders with decades of experience in strategic marketing and communications including Allen Marin, Matt Mehus, and Jin Woo. Outside Labs has also committed significant resources in expanding training programs to grow and attract top talent. In addition, we have invested in creating unique employee benefits and perks including a $5000 per year Learning and Discovery budget to explore professional and personal interests.

Outside Labs offers services across four key areas:

Strategic GTM:
Starting a new venture, integrating an acquisition, or launching a new product requires a clear message about who you are and what you do. We partner with you to develop a narrative that will resonate with your target market and set you apart from the competition. We put ourselves in your customer’s shoes to define and align their primary challenges with your solution. The result is a foundation of customer-centric messaging, positioning, and buyer personas upon which a successful marketing program can be built.

Marketing Foundry:
We will help launch your seed or Series A company and work with you to define and reach your business goals. Our GTM Accelerator service is designed to accelerate customer acquisition and in-market testing of messages for seed stage companies. We’ll partner with you to craft your early messaging and positioning and then translate that work into key marketing artifacts–all as part of a structured process and within six weeks.

For Series A companies that are ready to exit stealth, we offer full company launches that span our Strategic GTM; revenue, product and content marketing; and, strategic comms services. At the end of our three- to-five-month journey you’ll have a powerful market presence and platform for reaching your business goals.

Revenue Marketing:
From your first million growing to $100M and beyond, we partner with you to create and convert demand. Our revenue marketing offering starts with developing a strategic plan that defines your business goals and creates a path to success. It combines demand and content activation, and brings together persona-specific messaging, with content expertise and a proven approach for creating demand.

Strategic Comms:
We understand the power of story and work with you to craft a narrative that both elevates you above the competition and resonates with your customers. Whether a Series A company or a unicorn on the path to IPO, we amplify your story across PR, AR, and social. We approach strategic comms with a business lens, which means we understand your strategic goals and align our work with your priorities. We know how to work across paid, earned, shared, and owned platforms to help create and support category leaders.

The rebranding is an exciting and necessary evolution of our agency that better reflects who we are today and want to be moving forward. Key hires to our leadership team during the past few years have enabled us to truly differentiate ourselves with our extensive expertise across marketing and strategic communications in key services areas.

Our combined experience and deep tech knowledge in areas like IT infrastructure, networking, cybersecurity, cloud computing and AI/ML is what enables us to give our clients an outside perspective to help them reach their next stage of growth.


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