Trust and success are co-dependant.
Outside Labs integrated public relations (PR) and content marketing services are the best-in-the-business. The team gets technology and the importance of understanding the buyer, building a story and controlling the narrative. They have the relationships that matter in this business. Outside Labs is a true marketing and PR partner.
Chief Marketing Officer
MuralNet started with a vision where every Tribal community has access to broadband internet and Outside Labs played a key role in helping overcome key challenges with a public relations campaigns and ongoing activity to continue that momentum.
Centripetal has an established product and needed to continue to build awareness in an evolving category. We approached Outside Labs to develop our messaging, content and programs to do exactly that. They got us deeper and tighter into market with a strong story and high-value content with programs up and running quickly, from which we’re already seeing a big jump in interest month over month since launch.
Chief Revenue Officer
I’ve worked with Kim at four different companies, including Riverbed. She and the Outside Labs team are the best in the business for messaging, positioning, storytelling, category building and creating demand — they are my go-to-team for outbound marketing.
Eric Wolford, Venture Partner
Outside Labs helped elevate us above the noise in a crowded marketplace with dozens of vendors. In short order, they helped us craft our messaging and positioned us with the press and analyst community in a way that truly articulated our differentiated approach to SD-WAN,” said Kumar Ramachandran CEO and co-founder at CloudGenix. “There is a direct correlation to the work of Outside Labs and our accelerated growth, which ultimately made us an attractive target for acquisition by Palo Alto Networks.
Founder and CEO
We came to Outside Labs to support the launch of Era Software. They brought our story to life with a messaging framework that let us get to market with a differentiated position. They also turned that position into strong pieces of content and a PR program that built awareness of what we were doing. Any early-stage company needs a partner like Outside Labs if they want to go to market successfully.
VP of Sales
Outside Labs helped us on a tight deadline — six weeks before we launched out of stealth mode. On such a quick turn, they helped us refine our messaging, build a new website, create collateral and develop a differentiated company storyline. The launch was highly successful and contributed to our success.
Co-founder and CEO
Outside Labs convinced us to emerge from stealth and launch earlier than planned in order to take advantage of the upcoming Hadoop summit. They led us through a two-month rapid go-to-market program for positioning and messaging, verbal identity, digital presence, content strategy and core content development. We got feature stories in the Wall Street Journal, VB, Dow Jones and InfoWorld, as well as a booth full of prospects at the show. Well done, Outside Labs.
Co-Founder and CEO