Early-Stage Go To Market Accelerator
Bring your innovative idea to market in just six short weeks
You have a marketable idea, have assembled a spirited team, and are developing a new product or service to bring it to life. Most say that that’s the easy part, and that the real challenge lies in building awareness for your new offering in a market crowded with alternatives.
Where do you reach potential customers? Do you know who your customers are? How do you educate them on who you are and why your solution is the best? These seem like basic questions, but many young companies struggle to provide a convincing answer for them. As a technology veteran, you know how important it is to move quickly and effectively to gain a competitive advantage.
At Outside Labs we know how important it is to move quickly and effectively to gain a competitive advantage. That’s why we work closely with fast-growing companies to validate their target market and develop the strategic marketing foundation upon which to build an effective, omnichannel marketing program.
Our team has decades of experience working in and with Silicon Valley companies in all phases of growth from stealth to IPO and everything in between. We’ve been through this process many times as both a marketing agency and on the client side, and we’ll partner with you to ensure your success.
Who it’s for:
This service is designed for early-stage B2B technology companies that are launching a new product or service.
We work with you to validate your target customers and their relevant pain points, develop the narrative around who you are, how you’re different, and the positive business outcomes your solution delivers. Along with that, we’ll provide a core set of deliverables upon which you can build an effective marketing program.
Outputs: Core Messaging, Corporate Visual Identity, Solution Brief, Overview Presentation, Primary Website Pages
How you’ll benefit:
With the right narrative and core brand assets, we make sure you have a strategic marketing foundation in place for a successful launch.