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Building world-class companies, from idea to IPO

Partners from Day 0

We redefine what agency partnership looks like for early stage and high growth companies. We understand the focus it takes to close your first ten customers, reach your first million, to grow from $10M to $100M in ARR, or to forge a product category from scratch. We partner with a select few companies so you get the attention you need to reach your business goals.

Rooted in Empathy

Born from decades of experience building successful customer-centric marketing programs across Silicon Valley, we see our clients as true business partners. From a place of empathy, we started Outside to provide a full range of marketing and strategic communication services that are designed to meet the needs of B2B tech companies that are early stage, high growth, and everything in between.

A Mission-Driven Agency

We are dedicated to building an agency that lives its values — integrity, transparency, empathy — and drives innovation in marketing and strategic communications for early stage and high growth firms.

Kim Kapustka

CEO and President

Kim Kapustka

CEO and President

Kim likes to win. Growing up with four sisters and two brothers meant playing a lot of Monopoly. Games that lasted late into the night and sometimes into the next day. Kim brings that same competitive spirit to working with our clients. Your success is her success. She takes it personally. She wants you to win and will do everything possible to make that happen. Except maybe rob the bank.

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Matt Mehus

SVP, Marketing

Matt Mehus

SVP, Marketing

Matt has over 10 years of marketing and marketing leadership experience. He most recently served as Director, Marketing for a private-equity backed healthcare SaaS company. He brings a balanced approach of strategic vision and tight execution across digital and demand-gen channels. His background in marketing operations, demand generation, sales development and planning support a unique perspective on how marketing can serve as a key driver of growth for businesses. In his spare time Matt can be found chasing his two daughters around, enjoying the Colorado outdoor life, catching up on the latest marketing trends and tuning into Denver Broncos games every Sunday.

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Jin Woo

Vice President, Media Relations

Jin Woo

Vice President, Media Relations

As vice president of media relations, Jin brings nearly 20 years of experience working with B2B companies from early-stage venture backed, high-growth and public companies as a media strategist. He has deep knowledge of infrastructure, networking, cloud, cybersecurity and more. With a knack for creative storytelling, Jin is able to help position clients with press and analysts that are aligned with business outcomes. Clients love him for his extensive network of press and analyst contacts that help maximize results. In his personal time, Jin loves going fishing, camping or BBQing.

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Allen Marin

VP, Product Marketing

Allen Marin

VP, Product Marketing

Allen helps clients move their prospects from unaware to advocate by designing and producing marketing programs that engage and convert. Building on a successful background in sales, marketing, and competitive analysis, Allen brings a client-centric approach that uncovers and distills how his client’s solutions help address the needs and desires of their customers. He is an effective storyteller who enjoys plying his craft primarily for hardware, software, and IT service solutions. In addition to marketing strategy, segmentation, positioning, and go-to-market execution, his domain experience includes data security, application security, infrastructure security, identity management, access management, threat intelligence, storage management, and infrastructure. In his free time, you can find him somewhere outside in the woods, on a bike, in a kayak, or just gazing at the sky.

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Charlotte Pineda

Chief Operating Officer

Charlotte Pineda

Chief Operating Officer

Charlotte is our people person and she believes it’s all about people and relationships. She takes an intentional, strategic approach to ensure that our business objectives and People Ops are aligned. Charlotte has experience in a wide range of industries at different growth stages. Throughout her diverse experiences, one message has remained constant — it’s the people within the organization that drives success. Together, we are more innovative and we’re able to become greater than the sum of our parts. When Charlotte is not in the office, she enjoys traveling with her daughter and going on day trips to check out new hole-in-the-wall restaurants with her husband. Always up for a challenge, Charlotte was rescued by a shelter Jack Russell Terrier named Sophie in February 2018. We call Charlotte crazy because Sophie is not Charlotte’s first Jack Russell Terrier.

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Matt Stubbs

Senior Account Executive

Matt Stubbs

Senior Account Executive

Matt is a people person. He doesn’t just like sharing (although he can do plenty of that) he has a genuine interest in speaking with and learning about others—an interest that translates well in his current role. Matt finished college with a degree in broadcast journalism and worked in news before eventually making his way to the “dark side” and starting a career in public relations. Matt has worked across a variety of industries including high-tech, finance, transportation and logistics, supply chain, and more for companies ranging from startup to Fortune 100.

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Kris Fiocca

Account Executive

Kris Fiocca

Account Executive

With broad communications expertise, Kris brings an extensive set of PR skills to serve all of our clients. Before joining Outside Labs, he worked at an integrated communications agency in Cleveland, Ohio, for clients in a variety of industries. When he’s not working, Kris enjoys getting outside, keeping up with Cleveland sports, learning to cook and trying to beat his third place finish in The New Yorker Cartoon Caption Contest.

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Lauren Dietz

Marketing Manager

Lauren Dietz

Marketing Manager

Lauren is a dual threat — an analytical brain with a creative heart. At Outside Labs, Lauren is a facilitator in optimizing the strategic ABM, social and content strategies that help guide her clients forward. A marketer by day and an acrylic painter by night, Lauren is a magnet for innovative strategies that help sustain momentum. In 2015, Lauren was struck by lightning, which in some cultures is a sign of good luck, but to the Outside Labs team, it’s just another sign that she is electric.

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Madison Wike

Assistant Account Executive

Madison Wike

Assistant Account Executive

As a recent graduate from the University of Colorado Boulder, with just 3 years of experience Madison has been part of the Outside Labs family since the beginning of her career. Madison is optimistic and equipped with the skills and attitude to take on any endeavor that is thrown her way. She has an immense passion for creating win-win situations and prides herself in her ability to relentlessly help teammates and clients. When she’s not working Madison enjoys spending time with her dog and exploring all kinds of new hobbies. From testing out unique new cocktail recipes, to jewelry making, to getting certified as a personal trainer, there isn’t any hobby Madison won’t try!

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Noelle Lopez

Senior Marketing Manager

Noelle Lopez

Senior Marketing Manager

Noelle is a B2B marketer with seven years of experience boosting businesses and elevating brands. Specializing in startups and SMBs, she engineers marketing wins. When she’s not driving leads and increasing brand awareness, you can find her in the garden with her dog, River, who may or may not be the secret to her success.

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Peyton Bills

Marketing Intern

Peyton Bills

Marketing Intern

Anticipated Spring 2022 graduate of St. Edward’s University in Austin, Texas, Peyton is launching her career at Outside Labs. Peyton is eager and excited to showcase her client service skills and find her niche in the Marketing world. She uses her academic and work experience to put her best foot forward. Peyton spends her free time exploring Austin with her two dogs and trying out new restaurants.

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Sammie Mason

PR Account Coordinator

Sammie Mason

PR Account Coordinator

Although she graduated from the University of South Florida with a marketing degree, Sammie constantly found herself being drawn to Public Relations positions. Now as an experienced PR professional, Sammie is dedicated to creating and telling the perfect story for our clients. When she’s not assisting the Outside Labs team, you can find her exploring her new city of Denver, or stressing out about the Oklahoma Sooners football team.

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Reagan Myers

Junior Copy Writer

Reagan Myers

Junior Copy Writer

Writing has always been Reagan’s passion, and she’s thrilled to find a company where she can do what she loves every day. Reagan got her MA at the University of Nebraska, and specialized in community engagement, so she loves to find an audience and write something meaningful. In her free time, she loves to bake, and has very nearly perfected the art of sourdough bread. If you need a sourdough starter or a synonym, Reagan is your girl.

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Max

Good Dog

Max

Good Dog

Max is a good boy who likes to hike Mount Sanitas, bark at the mailman and eat snacks. When it comes to crafting a story, his strategy is simple — be upfront with the meat (of the story), there’s no room for fluff. At times distracted by the random critter in the yard, Max always gets back to the job at hand, lifting spirits in the office and keeping it exciting.